Monday, October 15, 2007

Assignment 4: Save this/that--Poster design.


In this assignment, we're supposed to design a poster that conveys a message according to the theme that we've chosen. The theme I've chosen is: Boycott KFC.



the KFC logo i referenced from.



referenced also from kfccruelty.com


The poster I came up with:

Inspired by "WANTED" posters.


ONE: The usual friendly and amiable Colonel is edited into a nasty evil person, as represented by the horns, and an evil grin.
TWO: There is a color association between the KFC logo and the devil's horns, associating KFC with the devil.
THREE: I wanted to achieve the "old and tattered" feeling. This is done by using a gray background, and adding a yellow tint.
FOUR: The spotlight highlights the Colonel as the prime suspect and the one responsible for everything.
FIVE: The fonts chosen gives a similar "old" feel to the poster. Also, it brings in a cowboy feel, which is in line with the idea of a "WANTED" poster, since we always see "WANTED" posters in cowboy shows.
SIX: "Nobody does chicken like KFC" is a KFC slogan. And it is being incorporated into this poster against KFC, posing a irony and a pun.


That's all! :)

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